The Challenge

The brand aimed to transform transparency, traceability, and authenticated ownership from a stated value into the next generation of tangible customer experience, further reinforcing  authenticity, sustainability, and circularity services throughout the product lifecycle. This opens the second chapter of its DPPs for Another Tomorrow, an area the brand pioneered when it launched with its first generation infrastructure of serialized digital IDs on every garment at its inception in 2020.

The Solution

Through Temera and Aura Blockchain Consortium, Another Tomorrow implemented a blockchain-based DPP that provides verified data on material sourcing, production processes, environmental impact, and Authenticated Resale and forthcoming repair services.
Each item features NFC crypto tags and QR codes developed by Temera. The digital identity is encrypted and anchored to Aura’s blockchain, ensuring authenticity and immutability.