Stop Greenwashing

There has been many debates about the fashion industry as the second most polluting sector in the world. The consumer today is aware of the environmental emergency that all the world is experiencing. This makes that he is constantly looking for products with a low environmental impact and rewards companies that invest in sustainability with commitment and perseverance. The culture about sustainable practices, also applied to the fashion and luxury industry, allows the consumer to easily identify brands that make marketing campaigns more oriented towards greenwashing than to certify a concrete commitment to a more aware manufacturing. 
Today, the modern customer expects a higher level of transparency towards the production chain and concrete actions to better the environmental impact.

How is the Fashion sector responding to the new needs of the market?

Temera, which has always paid special attention to the planet, offers with this tool the opportunity to create a preventive reputability for companies, because it permitts the compleate traceability, that makes available all the information for a sustainability perspective and is able to get trasparent in each step of the supply chain.

The t!Care platform is integrateble with blockchain technology in a very simple way, by notarising and defining in an immutable way all the production steps of a garment on a virtual chain that describes its history.