Decision Intelligence

The current digital transformation process has allowed companies to be able to access the world of Big Data. With the term Big Data, we mean a large amount of data from which, given their complexity, it is difficult to extrapolate all their useful information. 

Big Data stands out for a few specific features:

• Volume: it generates an amount of data to the order of Terabytes (TB) per day
• Variety: the data is made of various different types and formats
• Speed: IBM estimates that more than 90% of existing data have been created in the last 2 years until today
• Value: One of the most important aspects of big data is precisely the identification of a high hidden value within a large number of data, varied and rapidly growing

Big Data is so precious for companies because, beyond the numerical dimension, in the modern era the data become primary and central aspects in the decision-making process. But the importance of Big Data goes hand in hand with the digital transformation process and the evolution of data analysis methodologies such as Machine Learning and Deep Learning techniques.

Data analysis and data management projects in the corporate environment allow you to reach numerous goals, including the following:

• increase in sales
• reducing the Time to Market
• improving engagement with the customer
• expanding and optimizing the offer
• reducing costs
• getting real-time analysis

 
The analysis of Big Data therefore offers companies great opportunities and generates a huge competitive advantage.