NFC

The technology, due to electromagnetic induction, allows you to apply NFC both on active and passive devices. In terms of active devices, we mean those devices that possess their own power source, for example smartphones, while for passive devices we’re referring to those which are devoid of one, like the NFC chip. The process at the base of operation is precisely the induction of electromagnetic waves thus allowing the exchange of information even between devices that do not have an autonomous power supply.

This technology lets a passive NFC be powered by an electromagnetic field created by an active device whenever it enters its range, allowing the transfer of information. 

The NFC system can work essentially in 3 ways:

• peer to peer: which allows us to exchange parts of information between two devices. In this modality, the devices both pass from an active state when sending data to a passive state during the reception.

• read/write: this is a unidirectional data transmission modality that allows you to use an active device to go and read or write the information contained in the passive NFC tag.

• card emulation: a passive NFC chip is activated for data exchange from an active card reader, allowing for contactless payments.

01 - Guarantee of Digital uniqueness of the product
The attentive consumer looks both at price and quality. Thanks to NFC technology, it will be possible to give the consumer real and unfalsifiable information.

02 - Management of exclusive advantages through physical interaction with the product

03 - The brand directly obtains the information of purchases made both in company stores as well as in the additional multibrand stores

04 - Marketing activity 1: 1 through the product
Detailed profiling that allows the sending of targeted commercial information based on data analysis, both through online tools like specific experiences for the type of customer, as well as in person by easily providing the salespeople with relevant information pertaining to the customer.