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NFC

What is NFC?

NFC, the English acronym for Near Field Communication, is a short-range wireless communication technology that allows two devices to connect with each other, exchanging information or activating functions.

The communication system is bidirectional, i.e. data can travel from one device to another just by touching or being at a very near distance (less than 10 cm).

NFC is an evolution of RFID technology that uses electromagnetic induction to exchange information, and it is the basis for contactless payment methods. 

Thanks to the characteristics inherited from RFID technology, authentication and connection between the two devices takes place completely automatically without the need to insert any PIN or password.

What is NFC?
Product protection and distribution control: the advantages of NFC

Product protection and distribution control: the advantages of NFC

It is estimated that the total number of counterfeit products in the world will reach $ 1954 Billion* by 2022.

NFC technology allows you to solve important issues related to product protection and real-time traceability of goods.

NFC is the technological solution defined for anti-counterfeit protection of the product, replacing other solutions such as Qr Code or holograms that are easily reproducible and falsifiable.

The unique NFC "embedded" tags (applied directly to the product), equipped with a serial number, not reproducible and not falsifiable, can be easily read by consumers, resellers and distributors simply through smartphones.

The tags can be applied to any type of product ranging from luxury garments of the fashion world to wine bottles from important cellars all the way pharmacological products.

It is possible to define a very simple coding process, i.e. insert already pre-encoded tags whose serial number is known only to the manufacturer. 

For an added security level, NFCs are also available with "rolling code" technology, i.e. able to be read and authenticated only by combining an "on the fly" token as it happens for bank-based type transactions.

Guarantee of product authenticity and Consumer Protection with NFC Tags

Guarantee of product authenticity and Consumer Protection with NFC Tags

With a traditional NFC tag, anyone can copy the URL generated by reading the tag into another tag and get the same result. By using a tag with rolling code technology, however, it is impossible to copy the URL generated by reading the tag because it changes continuously. Temera directly checks all the controlled supply chain. 

From the production of the chip to the final customer: in this way, the brand and the final client are truly protected.
 

Application of the NFC System in Marketing

Application of the NFC System in Marketing

Not only anti-counterfeiting but a direct channel between brand and consumer.

NFC gives the opportunity to take advantage of the most empathetic phase of the relationship between customer and brand: the time in which the consumer is using the product.

At that moment the brand can launch the right message in a phase in which the customer is particularly sensitive and motivated to buy an additional service or product, since they are experiencing an intimate interaction with it.

Every single interaction between the consumer and the product can become an inexhaustible source of anonymous information, such as date, time, or place, in addition to knowing the specific smartphone technology and the operating system that allowed the tap.

With the right processes, technology allows you to find further information such as the place of purchase or consumption (to verify the distribution network) or to request feedback on the product and the purchasing experience to build a database of incredible value.
 

F.A.Q.

What is NFC technology?

NFC technology, shorthand in English for Near-field-Communication, is a set of protocols for wireless communication between two devices located at a distance of less than 10 cm from each other. The system consists of two types of systems: the passive tags (those that are not equipped with a stand-alone power supply) and the active tags (those that are equipped with power supply).

What is NFC?

NFC technology is used for non-contact transmission of bidirectional data between two devices. NFC is used in credit cards for contactless payments. In the Retail sector, NFC represents the safest anti-counterfeiting method and guarantees the traceability of the product all the way from raw material to the consumer.

Is NFC secure?

Yes, the technology is safe.

For product traceability, by using a tag with Rolling Code technology it is impossible to copy the URL generated by reading the tag because it continuously changes and, as a result, it is impossible to falsify.

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