What is AI - Artificial Intelligence?
A shopping experience revolution in the fashion sector
Artificial intelligence, often abbreviated as AI, is a branch of information technology that enables a machine to demonstrate human abilities such as reasoning, application, learning and creativity.
This technology allows machines form relationships with the system and to operate processes aimed at solving problems, acting towards a specific objective.
Computers receiving data are able to process said data and act with specific actions.
This impressive revolution consists of the great capacity of the AI systems to learn and adapt its behavior, independently analyzing the effects and results of previous actions.
The artificial intelligence applied in companies has the potential to revolutionize and improve all business processes, from production straight up until sales, through greater speed, a reduction in operating costs and a profound and powerful processing of market data and consumers.
AI Fashion and e-commerce
The great development of e-commerce and the growing urgency to develop a personalized customer journey in the retail sector, including the fashion world, have both come together in the pressing need to automate various processes.
Artificial intelligence is seeing development in the ecommerce sector, where systems take advantage of the use of product attributes and visual detection to recommend similar alternatives for every product of the fashion retailer’s online store. When a product is out of stock, the system directs the user to the most relevant product pages, creating a better user experience and reducing the rate of abandonment of the site.
Among the latest innovations in fashion in terms of the use of artificial intelligence, we can find visual research.
Through this application, clients can use photos, such as photos of celebrities or influencers, to identify the nearest products and store. It allows users to visually show what they are looking for and offers companies the chance to intercept the demand and offer alternatives that match their tastes.
Fashion: Always faster with Rfid technology
One of retail’s principal necessities, including that of fashion, is to make the supply chain and business processes more efficient.
Centralizing information management allows you to accelerate processes, reducing the margin of error and allowing for a much more efficient and effective product handling and management of inventories.
But how to manage all the operating phases at the stock level and with a supply chain with so many stores? The solution is Rfid technology.
Through this technology based on univocal identification of a product through the electromagnetic waves, it is possible to make a remote, unique, massive and handsfree detection of objects or animals.
Rfid applied to fashion AI allows you to speed up all warehouse management and inventory processes as well as exponentially improve product and stock management with the end result being that of increasing sales and minimizing waste.
Fashion Retail: AI and Value Chain
The Value Chain is a model theorized by Michael Porter that allows you to describe the structure of an organization as a limited set of processes divided into primary, and support and supply. Among the primary processes we can find all those activities that contribute to the generation of a corporate output: logistics, operational activities, outgoing logistics, marketing and customer assistance.
Among the support processes we find all those activities that do not directly contribute to the creation of output but which are vital so that the following is implemented: supply, human resources management, development of technologies and infrastructure activities. AI has the great ability to bring significant advantages capable of improving all processes included in the Value Chain, advantages in which the fashion sector has immediately expressed considerable interest.
With this technology, fashion companies can build models based on the data pattern collected and, thanks to Machine Learning, create a more flexible and faster supply chain in terms of management. The application of artificial intelligence in the fashion sector involves the use of advanced algorithms and the utilization of a machine learning technology to improve data processing as well as the decisions concerning production processes.
Thanks to the powerful algorithms that analyze past models and future trends, AI is able to generate basic prototypes for new garments that will then have passed on to designers for any changes before production. AI helps the fashion sector to predict any possible trends on each product category thanks to the ability to collect and analyze data from e-commerce platforms, social networks and other sources of information.
This technology also performs an immense task in its optimization of stock management and its placement as well as being a valid support system for the strategy of price determination.
The main advantages of the integration of the rfid tag with uhf technology:
One of the main advantages of AI is providing the means for a personalized buying experience in order to reward the customer. What’s more, AI allows you to identify, analyze and process the trends generated by the large amounts of data available online every day, a process that would be almost out of the question with a manual intervention.
The ability to process the data, enhanced thanks to the learning capacity of algorithms (machine learning), provides essential assistance for production management, planning, sales forecasts, merchandising management, as well as inventories.
An illuminating example of application would certainly be the AI chatbots, or "intelligent assistants", which are widely used in fashion fields and are designed to imitate the behavior of customer care.
