Digitalization of Processes
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Digitalization of Processes

Digitalization of Processes

Digitalization of Processes

Cutting-edge Solutions for Digital Transformation

In the world of Industry 4.0 process digitalization is a fundamental step for companies of any market.

On a global scale, the Digital Transformation is an already-launched process that has brought about some irreversible changes. This process will allow companies to integrate new, increasingly innovative and avant-garde technologies. 

The phenomenon of digitalization in the company will involve every department, from production to logistics, favoring integration between online and offline.

All along the entire production chain, the Industry 4.0 revolution is introducing business intelligence tools and new digital technologies that allow you to optimize both data collection and analysis.

Thanks to the digitalization of processes, companies can reach strategic objectives and improve customer satisfaction, such as adopting new technologies to improve the customer experience of the clients by using all touchpoints and marketing channels.

Digitalization of Business Processes

A digital transformation process does not simply involve the implementation within companies pursuing new technologies, but it helps companies themselves redesign what they’re offering by adapting it to user experience.

In fact, the digitalization of business processes includes a series of organizational, cultural and managerial changes, a change in strategic vision.

The transition from analogue tools to digital ones in companies allows you to streamline the corporate workflow and enhance data analysis, all of which are aspects that offer advantages for companies also in terms of reducing error margins and optimizing processes through intelligent analysis platforms. 

Business digitalization also offers benefits even to marketing departments as it makes it possible to analyze customer behavior and then intercept their needs.

The Digitalization of Products

The Digitalization of Products

Thanks to the innovative IoT technologies it is now possible to give voice to your products and trace their path from all throughout the supply chain, from raw materials all the way up to selling in the store.

Smart products are equipped with a digital identifier (RFID, UHF, NFC, QR Code), which allows for verified and always-accessible data throughout the product life cycle. In the field of the digitalization of products, RFID technology is the one most used by retailers and it offers real advantages never before achieved.

In fact, RFID technology improves the customer’s experience because it allows a point of sale capable of satisfying consumer expectations. It lets retailers identify the inventory accurately, providing data on product positioning. 

Thanks to IoT and RFID tags, physical products expand and they acquire a digital voice by offering the possibility of designing different types of interactions with the customer.

This digitalization process allows you to simplify business logistics and production processes, strengthen the fight against anti-counterfeiting, and take control against the gray/parallel market. Even the retail world draws on innovative advantages by applying IoT solutions, so just think about all the possibilities of providing increasingly pervasive and loyalty-building experiences to the buyer.