Smart Retail - the Store becomes Digital

Thanks to innovative technology based on the use of the Internet of Things, the brands have the possibility of reinforcing the relationship between the products and the consumers by implementing customised marketing actions to gain customers’ loyalty and transform them into brand ambassadors.

The use of cutting-edge technology, like rfid, nfc and uhf tags, integrated into sophisticated coding and reading systems, not only makes the products smart and able to communicate, but also allows stores to become more efficient, totally revolutionising the purchasing experience.

With this digital revolution, the physical store thus becomes an extension of e-commerce and vice versa, resulting omni-channel retail which focuses on customer satisfaction with regard to brand expectations.

The Italian consumer has become increasingly digital, aided also by the pandemic. This consumer habit has now been acquired and naturally integrated between the on-line and off-line experience.

Unity is the real representation of a digital store, a store of the future created by Temera making full use of RFID technology.

The aim of the project is to create a new concept of a digital store and to demonstrate the potential of RFID technology applied to the world of fashion and fashion retail.

This is exactly what Unity is, an ultra-technological demo store which realises the new frontiers of retail business.

In Unity, customers can experience the potential first-hand and the services offered by a smart store, plus find smart solutions to solve everyday issues.

Thanks to the application of special tags on each individual product, a “digital voice” is incorporated which can indicate where it is, when it interacts with the customer and suggest a different position in the store to improve the probability of being sold.

When the product comes into stock, the technology helps the retailer to determine the stocking procedures.

Smart display windows already begin elaborating data on the outside of the store, linked to technology which counts the people in front of the store.

All this is made possible by Temera's Stylewhere platform, a single and shared data management platform that facilitates processes and analysis.