Smart Retail - the Store becomes Digital

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Smart Retail - the Store becomes Digital

04/01/2022

Smart retail points the way to the new generation of digital stores

Smart retail means the perfect integration between digital devices, software, A.I and physical spaces, so that it allows the easy circulation of the information around which the purchase processes revolve, making them easier, faster and more functional with IoT technology.

IoT (Internet of Things) technology, therefore, introduces new intelligence inside and outside the stores, paving the way for new and interesting opportunities.

In the digital era, there are more and more brands who have decided to focus their attention on the purchasing experience and processes of a specific product.

Thanks to innovative technology based on the use of the Internet of Things, the brands have the possibility of reinforcing the relationship between the products and the consumers by implementing customised marketing actions to gain customers’ loyalty and transform them into brand ambassadors.

The use of cutting-edge technology, like rfid, nfc and uhf tags, integrated into sophisticated coding and reading systems, not only makes the products smart and able to communicate, but also allows stores to become more efficient, totally revolutionising the purchasing experience.

With this digital revolution, the physical store thus becomes an extension of e-commerce and vice versa, resulting omni-channel retail which focuses on customer satisfaction with regard to brand expectations.

 

The customer can thus easily find a specific product, viewed on-line, in the physical store, find out all the information on the product before buying it and conclude the purchasing process with the utmost satisfaction.

Thanks to digital stores, brands will be able to better understand their customers and convey the value of their products more effectively.

Digital Transformation in the Store

In recent years, the purchasing process has radically changed in favour of on-line stores, so-called e-commerce. Aided by the pandemic which has helped to speed up digitalisation, by an estimated 5 years.

The physical store has not, however, lost its importance. In fact, these days we are seeing a greater integration between on-line and off-line to guarantee consumers a coherent purchasing experience.

Consumers can decide to look at a product on-line and then, purchase it in the store or do the opposite.

The challenge for brands is to create a seamless process where the brand identity does not get lost, rather it is strengthened.

It is not just the purchasing method that changes, but also the experience in physical stores, now increasingly digital, which is undergoing a profound innovation, starting with changing rooms being turned into smart fitting rooms.

Smart fitting rooms are digital changing rooms equipped with RFID technology which recognises the goods in them and allows the customer, throughtouchscreen mirrors, to view the products present in the store using personalised browsing.

 

The mirrors show the sizes, colours and combinations available, which once selected, will be brought directly to the changing room by an assistant, along with the recommended products to complete the outfit.

This type of technology is not just a utopia; it has already been implemented in the Ralph Lauren stores on Fifth Avenue in Manhattan, making use of interactive mirrors designed by Oka Labs.

But the innovation does not stop here. The brilliant minds of Dyrecta Lab have come up with mirrors featuring augmented reality which allows you to try on various outfits without putting on the actual clothes.

With this technology, consumers can easily choose the products on the mirror and try out various combinations simply by viewing their reflection in the mirror, wearing the virtual accessory and choosing it directly from the catalogue.

Thanks to smart mirrors, it will be possible for retailers to learn about the conversation rate of a single product and to gain immediate feedback on which garments are purchased after being selected.

Lastly, thanks to the use of nfc tags and QR codes, customers who come into contact with the object, can access all the information which they require.

Finding out about tastes and preferences allows brands to target consumers with specific suggestions at the right time, as well as reinforcing the tie to the brand.

Physical Store integrated with the Digital Store

Physical Store integrated with the Digital Store

Digital transformation in retail is steering the market towards an increasingly omnichannel scenario, where purchasing experiences are becoming more and more interconnected and fluid.

The modern consumer switches from the on-line to the physical store, integrating the two touchpoints into one big purchasing experience. There are no more barriers or obstacles, everything is interconnected in favour of a customer journey capable of satisfying the needs and expectations of the customer.

Data on the consumer habits confirm this trend. In Italy, for example, between March 9 and April 5 2020, on-line sales increased by 70%.

The Italian consumer has become increasingly digital, aided also by the pandemic. This consumer habit has now been acquired and naturally integrated between the on-line and off-line experience.

IoT technology for digitalising stores: the store of the future with Unity by Temera

IoT technology for digitalising stores: the store of the future with Unity by Temera

 

Unity is the real representation of a digital store, a store of the future created by Temera making full use of RFID technology.

The aim of the project is to create a new concept of a digital store and to demonstrate the potential of RFID technology applied to the world of fashion and fashion retail.

This is exactly what Unity is, an ultra-technological demo store which realises the new frontiers of retail business.

In Unity, customers can experience the potential first-hand and the services offered by a smart store, plus find smart solutions to solve everyday issues.

Thanks to the application of special tags on each individual product, a “digital voice” is incorporated which can indicate where it is, when it interacts with the customer and suggest a different position in the store to improve the probability of being sold.

When the product comes into stock, the technology helps the retailer to determine the stocking procedures.

Smart display windows already begin elaborating data on the outside of the store, linked to technology which counts the people in front of the store.

All this is made possible by Temera's Stylewhere platform, a single and shared data management platform that facilitates processes and analysis.

Inside Unity, you can find smart shelving units which can give the consumer information about the products on display and indicate availability and possible combinations.

The Unity fitting room, featuring an iPad, expertly replaces a physical personal shopper by telling the customer about the colours and sizes available in the store of the chosen product and recommending possible combinations to complete the outfit.

The Unity project also helps to manage the store more efficiently by indicating when a garment has not been put back correctly or left in the fitting room. It also acts as an efficient alarm against possible shoplifters who will always be identified.