Temera Event 2024: “There’s no Sustainability Without Traceability”
Events 20/06/2024

Temera Event 2024: “There’s no Sustainability Without Traceability”


“There’s no Sustainability without Traceability” was the title of the thirteenth edition of Temera’s annual event, held on June 12 and 13 at the "Rocco B. Commisso Viola Park" sports center in Florence.

Over the two days, filled with sports events and talks, major players in sustainability and innovation in the fashion and luxury sectors participated. The event culminated with an eponymous conference, which explored the product life cycle, from raw material sourcing to downstream traceability, and recycling processes.

One cannot talk about sustainability without considering traceability in the fashion industry, where nearly 90% of emissions are linked to the production chain. Neglecting this part of the chain results in the lack of involvement of various actors in data collection processes, as the retail impact, although important to monitor, is minimal compared to the transparency needed for raw materials and suppliers.

Discussions revealed that we cannot improve what we cannot measure, and we cannot measure what we cannot trace. Tracking the life cycle of a product means reducing risks by quickly identifying the value chain links that need intervention. Traceability, therefore, allows for the measurement of a product's environmental and social impact, enabling companies to improve their ethical standards and ecological performance.

Francesco Pieri, Managing Director of Temera, highlighted the company’s expertise in these crucial topics for fashion and luxury enterprises, retracing the fifteen-year history of the Temera brand, now a European leader in IoT solutions. “Temera was founded in 2009,” said Pieri, “from the intuition of Arcangelo D’Onofrio, whom I had the honor to join from the beginning of this adventure. Just a few months earlier, Lehman Brothers filed for bankruptcy, the largest in U.S. history, marking the start of one of the most profound and global financial crises. We were true temerarious to found our company at that time, but we entered the market not to invent what didn’t exist but to make the best use of the technology we had learned to understand, to solve problems that companies didn’t know they had yet.”

Today, Temera collaborates with the world’s top fashion and luxury brands, employs over 100 people, and is part of Beontag, a global entity present in over 40 countries.

The conference was moderated by Marc Sondermann, who in the first panel welcomed Maria Fernanda Hernandez Franco, Sustainability Director of Temera, Wilson Oryema, artist, writer, and activist, Olivia Bosaz, legal consultant at Studio Bosaz, and Arcangelo D’Onofrio, founder of Temera. Together, they delved into upstream traceability aspects, focusing on the initial phases of the supply chain, discussing compliance with legal and regulatory requirements, raw material sourcing, necessary certifications, and the concept of the Digital Product Passport. They also touched on social relevance topics such as ethics in fashion, environmental and social responsibility, gender equality, and increasing customer awareness.

The second panel explored the complex world of retail operations, examining how traceability can optimize efficiency with innovative solutions. The roundtable featured Davide Giunta, Sales Director of Temera, Susan Jeffers, CEO of XY Retail, Jeff Fish, General Manager of Salesforce China, Mariangela Vistocco, Retail Vertical Account Manager Italy at Honeywell, and Lauriane Couturier, Chief Revenues Officer at ShippyPro. Key topics discussed included retail operations traceability, stock availability, omnichannel strategies, and warehouse and logistics management. Successful case studies were presented by Corrado Miserandino, Industrial Division Manager at Dolce & Gabbana, Fabrizio Rinaldi, Innovation & Digital Transformation Manager at Giorgio Armani, Marco Ruffa, Marketing & Digital Transformation Director at Pinko, and Massimo Cova, CIO of the Damiani Group.

The third panel shifted focus to downstream traceability, exploring end-to-end solutions for tracking products throughout their life cycle. They delved into serialization, authenticity, and storytelling of luxury products, highlighting the role of blockchain technology in supply chain transparency. Digital Twins were also presented, with particular attention to AI, a significant resource and challenge for fashion companies. Alois Bertona, Customer Strategy Manager at Deloitte, opened the session by presenting the document on the Digital Product Passport drawn up in partnership with Aura Blockchain Consortium. Speakers included Romain Carrere, CEO of Aura Blockchain Consortium, Guido Mengoni, Marketing and Advisory Director at Temera, and Jeff Dossett, Chief Revenue Officer at Impinj. Practical examples were provided by Mario Didonato, Group Digital Director of Prada Group, and Divya Singh, Special Projects Manager at Tod’s, illustrating how these strategies have been successfully implemented.

A captivating moment of the event was the speech by Alex Bellini, explorer and author of extreme endeavors, who recounted some of his solo rowing ocean crossings, demonstrating the importance of willpower in achieving goals. Alex spoke about change and uncertainty as sources of strength, emphasizing the need to adapt and grow through challenges. He also covered topics such as corporate responsibility and sustainability, reminding of the importance of sustainable practices to reduce environmental impact, foster innovation, and create new market opportunities. Finally, Alex highlighted the importance of sustainable leadership and collaboration between businesses, governments, and communities, encouraging viewing sustainability as a strategic advantage.

The conference concluded with the reading of the Temera Sustainability Manifesto, a commitment by the company to a positive change with issues such as sustainability and social responsibility in the fashion industry. The event closed with an outdoor gala dinner in the evocative spaces of Viola Park, the new "purple" home of Fiorentina.