Temera Event 2024: “There’s no Sustainability Without Traceability”

“There’s no Sustainability without Traceability” was the title of the thirteenth edition of Temera’s annual event, held on June 12 and 13 at the "Rocco B. Commisso Viola Park" sports center in Florence.

Over the two days, filled with sports events and talks, major players in sustainability and innovation in the fashion and luxury sectors participated. The event culminated with an eponymous conference, which explored the product life cycle, from raw material sourcing to downstream traceability, and recycling processes.

One cannot talk about sustainability without considering traceability in the fashion industry, where nearly 90% of emissions are linked to the production chain. Neglecting this part of the chain results in the lack of involvement of various actors in data collection processes, as the retail impact, although important to monitor, is minimal compared to the transparency needed for raw materials and suppliers.

Today, Temera collaborates with the world’s top fashion and luxury brands, employs over 100 people, and is part of Beontag, a global entity present in over 40 countries.

The conference was moderated by Marc Sondermann, who in the first panel welcomed Maria Fernanda Hernandez Franco, Sustainability Director of Temera, Wilson Oryema, artist, writer, and activist, Olivia Bosaz, legal consultant at Studio Bosaz, and Arcangelo D’Onofrio, founder of Temera. Together, they delved into upstream traceability aspects, focusing on the initial phases of the supply chain, discussing compliance with legal and regulatory requirements, raw material sourcing, necessary certifications, and the concept of the Digital Product Passport. They also touched on social relevance topics such as ethics in fashion, environmental and social responsibility, gender equality, and increasing customer awareness.

The second panel explored the complex world of retail operations, examining how traceability can optimize efficiency with innovative solutions. The roundtable featured Davide Giunta, Sales Director of Temera, Susan Jeffers, CEO of XY Retail, Jeff Fish, General Manager of Salesforce China, Mariangela Vistocco, Retail Vertical Account Manager Italy at Honeywell, and Lauriane Couturier, Chief Revenues Officer at ShippyPro. Key topics discussed included retail operations traceability, stock availability, omnichannel strategies, and warehouse and logistics management. Successful case studies were presented by Corrado Miserandino, Industrial Division Manager at Dolce & Gabbana, Fabrizio Rinaldi, Innovation & Digital Transformation Manager at Giorgio Armani, Marco Ruffa, Marketing & Digital Transformation Director at Pinko, and Massimo Cova, CIO of the Damiani Group.

The third panel shifted focus to downstream traceability, exploring end-to-end solutions for tracking products throughout their life cycle. They delved into serialization, authenticity, and storytelling of luxury products, highlighting the role of blockchain technology in supply chain transparency. Digital Twins were also presented, with particular attention to AI, a significant resource and challenge for fashion companies. Alois Bertona, Customer Strategy Manager at Deloitte, opened the session by presenting the document on the Digital Product Passport drawn up in partnership with Aura Blockchain Consortium. Speakers included Romain Carrere, CEO of Aura Blockchain Consortium, Guido Mengoni, Marketing and Advisory Director at Temera, and Jeff Dossett, Chief Revenue Officer at Impinj. Practical examples were provided by Mario Didonato, Group Digital Director of Prada Group, and Divya Singh, Special Projects Manager at Tod’s, illustrating how these strategies have been successfully implemented.