RFID technology, applied to products using special tags, makes it possible to trace all information, statuses and interactions. But there is more. From a reconfiguration of the supply chain, it is possible to define new ways of engag- ing the final consumer, through specific shopping experience dynamics to embrace an authentic omnichannel experience.Everything revolves around Stylewhere, a unique and shared data platform, on which the digital voice of the product plays an increasingly important role.
Each item can tell where it is located, when it interacts with the customer, when it needs to be moved to have a better chance of being sold, and finally, once in stock, how to proceed to determine re- plenishment dynamics.
