It is a new concept of fashion, having respect for the environment and for society as its key values; a world of fashion that pays attention to all the phases that give life to a product: from the conception to the availability of raw materials, from manufacturing to distribution, to the sale to the final consumer.
This evolution of processes involves the use of less polluting raw materials, the minimization of waste and costs in the production phase, and the creation of durable objects, aimed at creating a bond between brands and customers that stimulates conscious consumption.
The advent of this new concept of ethical fashion is focused on a more sustainable production in terms of human resources, which provides for fair remuneration for the work done and without exploitation.
To have ethical and sustainable clothing, it is therefore essential to check both the production processes – eliminating waste – and the working conditions of the people involved in every phase of the supply chain.
Brands and fashion designers are constantly increasing the number of actions promoting a sustainable development process linked to the integration of new materials, the traceability of supply chains, the transparency of data, and the measurability of results.
The change of course is due to the brands’ new awareness of needing a production process with a lower environmental impact, but above all to an explicit request from consumers, increasingly demanding, who are no longer satisfied with just having beautiful garments to wear: they want products that also reflect the values of sustainability they believe in and that therefore do not contribute to the deterioration of the environmental condition of the planet.
traceability of the production chain;
use of sustainable materials and raw materials;
elimination of toxic substances from production cycles;
reduction of CO2 emissions;
reduction of waste for the production of water and electricity;
improving the well-being of the people involved in production.
All this is possible thanks to industry 4.0 and the advent of technologies such as the Internet of Things, which can help companies have more efficient and less polluting production processes, reducing production costs and environmental impact.
Furthermore, thanks to the traceability brought by IoT technology, the sustainable fashion process continues even in the second phase of the life of the fashion products.
Today more and more consumers are willing to buy second-hand fashion products, purchasing items guaranteed and certified by this technology.
Temera has decided to make its contribution and has joined the Circular Fashion Manifesto, a commitment to sustainability drafted by the Monitor for Circular Fashion and just presented to the UNECE (United Nations Economic Commission for Europe).
It welcomes virtuous companies and disseminates good circular fashion practices, promoting technical, managerial, and scientific competences, with the aim of contributing to the transition toward circular business models.
sharing the information and know-how necessary to reduce the environmental impact of the supply chain;
increasing the level of circularity and sustainability in the fashion sector through traceability and transparency;
implementing circular business processes throughout the value chain;
promoting better waste management;
contributing to raising the awareness of all stakeholders on sustainable production and consumption and collaborating with other circular initiatives.
Technology and innovation are key allies to help the brands achieve the set goals of sustainable fashion.
Transparency is the key to the recovery of these sectors: t!Care certifies the commitment to a more responsible production. With this platform, Temera offers companies the opportunity to create solid credibility toward the final consumer.
Among its peculiarities, from a technological point of view, t!Care is also natively structured with a layer that makes it possible to integrate it with the several market blockchains such as Aura. Otherwise, we can provide an all-in-one solution – if required – through Virgo, the ‘trust as a service’ platform launched by Temera in collaboration with Var Group, PwC, and Luxochain.
At the base of the optimization of these business processes is the NFC technology, which allows not only to have perfect control over the supply chain and distribution, but also an excellent anti-counterfeiting and brand protection system.
Through this technology, the brand has the ability to create the digital passport of the product, being able to create a direct communication channel with the end customer through its product.
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