By bringing their smartphone close to the NFC tag placed on the packaging, the end customers can access an immersive experience where they can acquire information on all steps of the supply chain: technical specifications, ingredients, usage instructions, photos and videos of the products, sustainability data, and even a link to connect to the e-commerce platform and discover other related products, as well as a podcast to learn about the brand's heritage. The DPP developed by Temera enables an engaging experience for the end customer who wishes to delve into the contents of the purchased cosmetic, thanks to the integration of an NFC tag connected to the T.journey cloud platform, provided exclusively by Temera.
The packaging for these two products has been made using non-plasticized, 100% recyclable paper. The traditional leaflet with usage instructions is eliminated, all the pieces of information are printed inside the packaging.
Dora Bruschi is increasingly oriented towards eco-sustainability, through traceability and transparency of its products: Temera's contribution to this strategy is crucial to guarantee authenticity and protection of information.
