Thanks to the introduction of RFID technology, fashion and luxury companies will be able to manage in a more immediate, simple, accurate and low environmental impact any aspect related to sample management, with enormous benefits in terms of production efficiency, coverage of events and PR activities, in-depth data analysis to support marketing strategies.
Blog
11/02/2022
Temera & Launchmetrics: Bring sample management to the next level
RFID technology at the service of PR activities
11/02/2022
Temera inks partnership with Launchmetrics to create the industry’s most efficient RFID sample management solution
Launchmetrics, market leader in the management and monitoring of send-out sample items, Temera IoT Leader for the Fashion & Luxury world, merge expertises to offer Sample platform integrated with Temera's RfId technologies, increasing the potential of the services provided by both companies.
As brands seek to reduce waste, become more sustainable and cut losses, RFID technology introduces a seamless way for brands to help optimize product management processes all while minimizing their footprint
Through their collaboration, Launchmetrics and Temera will offer Fashion's most efficient RFID sample management solution to help brands streamline their sample management processes, while integrating directly with their ERP, PLM, DAM systems. In the partnership, Temera will be in charge of the product traceability process; next-generation antennas and gates will be installed in warehouses, showrooms, etc, granting real-time tracking capabilities.
In today’s climate and as brands are seeking areas to reduce waste, become more sustainable and cut losses, they’re turning to digital solutions to help increase their efficiency and optimize their processes. When fashion companies scale to the point that they begin lending samples across the globe, there’s a high risk of losing these valuable brand assets. Luckily, sample management and tracking software, which use RFID tags, can control exactly which products have left the showroom, where they are, if they’re on their way back to the studio or if they’ve been misplaced. Because of RFID sample tracking, fashion companies have reportedly experienced up to 85% reduction in sample loss.
Thanks to this unique partnership between Launchmetrics and Temera, brands will:
- Increase their time to market, while saving on data integration costs
- Gain control of their valuable prototype, sample, and product assets from day one
- Have real time visibility of product movements, on a global scale, direct from production
- Reduce bottlenecks in operational processes through more accurate data integrations, by connecting directly their ERP, PLM and DAM systems.
- Reduce their carbon footprint as well as their overall number of shipments and samples movements due to an increased efficiency and maximization of product needs.
- Have access to trusted partners who will work together to provide the data, technical support and know-how to get the job done
Temera will manage the design and structuring of the traceability process, installing the latest generation antennas and gates in the brand warehouses and in the various destinations, capable of automating flows and simultaneously detecting any information contained in the sample tags.
In this way, in addition to the send-out, it will be possible to map in real time the movements of the samples between the company offices, towards exhibition and promotional events, influencers or media.
Guido Mengoni CMO at Temera, comments:
“Over the last decade, Launchmetrics and Temera have established themselves as industry allies, providing innovative solutions and strategic consulting to a wide range of Fashion and Luxury brands all over the world. And now, thanks to this partnership, a game-changing approach to the PR world is born – with traceability at its core.”
“At Launchmetrics, we aim to create the most efficient and seamless business solutions for our brand partners, to support them from day one”
states Arnaud Roy, Chief Strategy Officer at Launchmetrics.
“We are constantly evolving and working with the industry’s most trusted organizations to drive innovations further and so our partnership with Temera was clear, thanks to their skilled know-how and advanced IoT technology, we can now bring forward our Samples solutions to clients worldwide, with greater speed and accuracy.”
About Temera
Temera is the leading company for IoT solutions in the Fashion and Luxury industry. The forward-looking vision, together with continuous investments in R&D, allows Temera to provide exclusive services. The company, leveraging its experience, strength and organization, is able to design, build and implement innovative, global and easily integrated technological solutions.
About Launchmetrics
Launchmetrics is the leading Brand Performance Cloud used by Fashion, Luxury and Beauty (FLB) executives to connect with the modern consumer in a constantly changing landscape. With over a decade of industry expertise, Launchmetrics helps more than 1,000 customers create inspiring, impactful and measurable experiences.
Its Brand Performance Cloud provides companies with the tools and intelligence they need to optimize the use of their creative assets, execute powerful brand amplification programs and measure their brand performance. The company’s AI-driven and proprietary Media Impact ValueTM gives customers the ability to benchmark their performance against 2,000 competitors worldwide. Launchmetrics' intelligence empowers these companies to grow their businesses and streamline their processes, bringing a sharp focus to profitability, accountability, and efficiency while enabling the type of quick decision-making required for agility.
Founded in New York and with operating headquarters in Paris, Launchmetrics has employees in ten markets worldwide and offers support in five languages. Launchmetrics has been the trusted brand performance technology to brands worldwide such as Dior, Fendi, Shiseido, and NET-A-PORTER as well as partners like IMG, the Council of Fashion Designers of America, the British Fashion Council
