The Challenge
The project stems from the need to go beyond the moment of sale, activating a digital experience capable of engaging the consumer, strengthening the sense of belonging to the PISSEI community and authentically communicating the brand's know-how and values.
The challenge for Temera was to design an integrated system that placed the consumer experience at its centre, making NFC technology a natural vehicle for storytelling and engagement, while also incorporating the regulatory requirements of the Digital Product Passport under the ESPR regulation as a coherent part of the narrative.
The project was designed to enable:
- an immersive, branded digital experience accessible via NFC tag directly from the product;
- features designed for the active engagement of the PISSEI community;
- an authentic brand narrative enriched by supply chain data and traceability in support of the story;
- a persistent digital channel, updatable over time without any intervention on the physical product.
The Solution
Temera designed and developed the entire technological infrastructure: from the configuration of the NFC architecture and dedicated subdomains to the structured integration of DPP content. The design and development of the experience, including the branded landing page, were handled by Stride.
The platform is able to update content at any time, adapt experiences by product or collection, and collect interaction data to help the brand better understand and deepen its relationship with its community.
