The information, which begins with the creation of the product up to its distribution, can be accessed by the consumer, with the highest level of security, who can then, following their purchase, decide to “transfer” ownership of the item by reselling it on the second hand market and transferring ownership of the used product to the buyer.
An evolutionary step that is a milestone for McQueen as a pioneer in the adoption of highly innovative solutions.
Side/Above: an example of an NFC tag with Blockchain protocol. Applied on each item’s pendant, it allows the consumer to interact with it through their smartphone. Photo credit MCQ