Geospirit’s DNA emerges from the name itself: the spirit of Earth.
Famous since the 90s, with the first recyclable jacket, the Tuscan brand presents a new concept of outerwear linked to a 360° focus on eco- sustainability. Thus, an entirely fur-free collection with synthetic or recycled down padding was born. Every step of the realization, from design, to production, to packaging has been designed to combine comfort, functionality and style with a responsible use of environmental resources. A selection of models has been created with the use of 100% recycled and regenerated materials – not only this refers to fabric and padding, but also to accessories, such as zips, hangers and protective bags
To strengthen its commitment to environmental sustainability and its Transparency towards the final consumer, Geospirit decided to adopt the Virgo solution, equipping its jackets with a NFC tag.
The customer can bring his smartphone close to this chip, inserted in the sleeve of the item, to verify the authenticity of the jacket and to know the materials used in the production, in order to understand the advantages their choice has on the environment.
“You are what You wear” is the slogan through which the Brand, belonging to Peuterey Group, declares its commitment to its customers. A straight way to be at the forefront of the battle to protect the planet, which we have the obligation to preserve for ensuring a better future to the next generations.
The declaration of the different materials used in the production of the jackets is certified according to the “Verified by Virgo” mechanism, which guarantees the highest level of safety and transparency.
Breaking down the barrier of trust with consumers. The adoption of transparency practices made possible thanks to the Virgo network brings a wave of innovation that is also good for the planet.
For Geospirit this project was meaning to reach an important crossroads between technology and heritage of a brand built on the philosophy of the respect for nature, breathing and sharing the “spirit of Earth”..
“In the latest seasons, we’ve been wondering about the growing sensitivity of the consumers and how to involve them in our sustainability path in a transparent, authentic and spontaneous way. We trust that the collaboration between Temera and Geospirit demonstrates our commitment to the customers, offering them the opportunity to choose which items to buy with more awareness and to put their trust in brands that share their same values. Geospirit’s FW20 project, 360 ° eco-friendly, was born from the care and attention to detail, from a search for the best industrial techniques and processes on the market with particular attention in the selection of suppliers that guarantee quality and a lower impact on the planet. This is only the beginning of a path in which we strongly believe in.”
Francesca Lusini, President of Peuterey Group holding of Geospirit brand
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