In this scenario, the partnership between Temera, a center of excellence in the development of IoT solutions for the digitization of processes in fashion and luxury, and Tecnica Group, an Italian company among the main players internationally in the production of sports equipment, was born.
A synergy with a twofold objective: on the one hand, to meet Tecnica Group's need to quickly and functionally retrieve information related to production flows and quality control, and on the other hand, the need to build a bridge between the company and the end consumer through a product experience and dedicated customer care.
Thus comes into play Temera's consolidated know-how combined with the use of proprietary software solutions such as the Stylewhere platform, deputed to item traceability. A versatile platform designed to integrate easily with any business application.
The peculiarities of the product combined with the needs of Tecnica Group found in QR technology the best ally. The implementation of dynamic codes and subsequent encoding take place already in the production phase so that tracking can be activated at the time of assembly.