Jewelry Traceability and "Sustainable Jewelry"
In the world of fine jewelry, many companies have introduced full traceability of their jewelry, thanks to technologically advanced solutions.
The buyer is thus assured of buying original, ethical and sustainable jewelry from the beginning to the end of the supply chain.
Some industry brands, for example, have made an app available to their customers through which they can have real-time information about their favorite jewelry, such as the origin of the gold, the meaning of the stones or virtually try on the jewelry thanks to augmented reality solutions.
In other cases, customers may be concerned about not receiving an authentic stone, which is why there is a move in the industry toward complete traceability of jewelry and its stones, guaranteeing authenticity and moving toward sustainable luxury.