Transparency and traceability in the luxury market

Geneva, Switzerland / Florence, Italy, July 20th, 2022 - Aura Blockchain Consortium and Temera are once again at the forefront of tech solution development for the luxury market, to support greater transparency and traceability for customers. 

Temera brings its solid expertise in product traceability and acts as business integrator and solution provider – by using its proprietary platform Stylewhere and the RFID and NFC technology - in the development of innovative projects to drive change in the industry.  

Aura Blockchain Consortium enables and supports participating members to tag their products with secure, unique blockchain-based identities that can track a product’s manufacture and supply from raw materials through to end consumers. With their Aura SaaS offering, member brands can quickly and easily onboard, maximizing value, focusing on the customer journey and digital innovation. This allows for both upstream and downstream traceability in the supply chain for consumers – making it one of the best direct-to-consumer offerings in the market and giving full transparency to the customers.  

An ambitious objective that best exemplifies the potential of the collaboration between Aura Blockchain Consortium and Temera in contributing to raising the standards in the luxury industry. Once again, an innovative process puts the customer at the center and aims to increase trust between consumer and brand. 

“We are thrilled to be working with Temera to make a vital contribution to raising the standards in the luxury industry. Our respective solutions such as Aura SaaS and Temera’s NFC and RFID solutions tackle the important issues such as product traceability, authentication and providing full transparency throughout the entire supply chain. We are enthusiastic about this collaboration as our customers will benefit from it through an enhanced customer journey.” says Daniela Ott, General Secretary of Aura Blockchain Consortium.