To enrich this journey of discovery, and thanks to the partnership of Aura - the Brand's official blockchain provider - and the collaboration between Temera, Luxochain and Polygon Studios, Ultra customers will also be delighted by a non-fungible token (NFT) inextricably linked to each watch. The NFT contains a unique piece of digital artwork: both the two individual assets and the package thus formed bear the signature of Bulgari Product Creation Executive Director Fabrizio Buonamassa.
Temera handles the design and launch of an innovative digital world for the customer. The experience includes videos and photos of the watch's manufacturing process - sketches, special interviews and more.
This is an innovative solution, one of a kind, in which the joint teams of Bulgari, Temera, Polygon and Luxochain collaborated together for the creation of a unique and innovative project.
The union of the energies and innovations of all of these teams, have created this NFT that cannot be separated from the physical product, of which it represents a guarantee of authenticity and uniqueness, together with the certificate of ownership of the product itself.
Temera, Luxochain & Polygon, announce the collaboration with Bulgari for the launch of the new Octo Finissimo Ultra
Temera, Luxochain and Polygon are pleased to announce their role as partners for the launch project of the new model Octo Finissimo Ultra, available in a limited edition of only 10 pieces.
Bulgari with this initiative masters again its leadership as innovator in the hard luxury compound.
The Octo Finissimo Ultra is a bridge between the real and virtual worlds, between past and future. An exclusively mechanical watch connected to a new dimension.
The Octo Finissimo Ultra is more than a watch to be worn on the wrist; it is a global ecosystem that opens up new worlds. Its mechanics defy the laws of physics and extend into a non-physical world. The QR code engraved on the barrel’s ratchet-wheel is a gateway to a discovery journey in which each owner will find a world dedicated to their watch, its design and its history. This exclusive space will notably feature interviews, making-of segments, a virtual 3D tour of the movement, and an exploration of the visible/invisible concept linked to the watch.
"This fabulous landmark that we are setting today with the Octo Finissimo Ultra is in fact – for me and all the teams – the fulfilment of a dream. One which now guarantees that Bulgari will forever be acknowledged as having written some of the finest chapters in Swiss watchmaking. And the fact that the Maison is Italian makes us particularly proud", said Jean-Christophe Babin, CEO Bulgari.
To complete this tribute to watch design and engineering, there is a surprise for customers of the new Octo Ultra: they will have access to exclusive content through an integrated QR code.
The watch and the NFT-based artwork are powered by two separate smart contracts, Aura and Polygon, respectively. Through the use of blockchain, the two contracts interact and intertwine with each other. Once again, this makes them inextricably linked.
Bulgari, Temera, and Luxochain have also applied for a patent, Bulgari Singularity, where the product and the NFT are tied together in a third contract, called the "Singularity," which establishes the indissolubility of the physical object, including its serial number recorded in a contract on the blockchain, and the product's NFT, with its unique and unchangeable information.
Guido Mengoni, CMO of Temera, added: "We are honored to be part of this innovative project that merges new market needs and emerging technologies.
The goal of creating a unique and valuable experience for the Brand and the watch owner, is achieved by reinventing in digital form the distinctive combination of the craftsmanship of noble tradition with all the brand’s creativity, entrepreneurship, and passion, while looking on to the future
Sandeep Nailwal, co-founder of Polygon, said: "Tying property rights to proof of authenticity is a powerful way of demonstrating verifiable digital ownership and ensuring against counterfeiting. Polygon and Polygon Studios are proud to be pioneering this new NFT standard to fortify authenticity in the luxury goods sector.”
Davide Baldi, CEO of Luxochain, added: “We are very proud of this strategic initiative. Our goal is to protect the brand's reputation, creating digital fingerprints for each product, improving both loyalty and rewards processes between brands and end-users. With our system, available for both iOS and Android, any buyer can use their smartphone to verify the authenticity of each product, in-store and online, or in the growing secondary market. At the time of purchase, the user will then receive the corresponding authenticity and ownership certificate, registered on the blockchain, embedded into the product itself”
