Temera in Florence 2026
Reshaping Apparel: Strategy, Innovation and Technology in a Changing World
On 4 June, Florence welcomed the 15th edition of Temera in Florence, a milestone gathering that brought together executives, industry leaders, and strategic thinkers across two of the city's most iconic venues: the Grand Hotel Baglioni and Palazzo Borghese.
This year's theme set the tone for a day of candid conversation about what it truly means to rethink the rules of an industry under pressure. Not incremental adaptation, but a fundamental questioning of how brands operate, compete, and create value in an increasingly complex world.
Setting the Stage
The conference opened with welcome remarks from Michael Timmerman, CEO of Beontag, who framed Temera's next phase of growth, from the acquisition of Vox Elements in the US to the integration of digital atelier Stride. Francesco Pieri, Managing Director at Temera, and moderator Paolo Landi then opened the first session with the question at the heart of the theme: what does it actually mean to reshape an industry, and why now?
Geopolitics, Consumers, and the End of Easy Growth
Alessandra Marniga, Managing Director Fashion & Luxury at Accenture, and Francesco Pieri, Managing Director at Temera, painted a picture of structural discontinuity. Not a cyclical dip, but a genuine shift. Geopolitical tensions and reconfigured supply chains have moved from background noise to boardroom agenda, while the post-pandemic consumer has grown more selective, better informed, and harder to win.
The conversation made clear that the brands closing the strategy-execution gap are those building operational foundations first: traceable supply chains, integrated data, and a retail model that treats store associates as relationship-builders. AI was discussed not as a future promise but as a present reality, already delivering measurable impact for those who have laid the right data foundations.
From Strategy to Execution: The C-Level View
Moderated by Arcangelo D'Onofrio, Founder of Temera, the second session brought together Micaela Le Divelec Lemmi, Supervisory Board Member at Porsche AG and Board Member at De'Longhi Group, Pietro Comito, Head of Group Strategy and Retail Business Execution Senior Director at Ferragamo, Massimo Paloni, CEO at Brandart, and Filippo Quagli, CEO at Pissei, for a frank discussion on turning vision into daily decisions.
The conversation moved across governance, AI adoption, the future of the physical store, and the growing convergence between luxury and high-performance sportswear. A shared conviction emerged: long-term competitiveness is built on the discipline to align strategy, operations, and culture simultaneously, and to sustain that alignment through cycles of disruption.
Retail Reimagined
The final session returned to a question the industry keeps circling: as technology accelerates, what becomes of the human relationship at the heart of the brand experience?
France Lepine, Global Retail Operations Project Manager at Diesel, Mario Davalli, Southern & Eastern Europe Country Manager at Cegid, and Davide Giunta, Sales Director at Temera, shared a common conviction: technology earns its place in the store only when it frees people to do what no system can replicate. Clienteling and relationship-building are the abilities to make a customer feel genuinely known. These remain the ultimate measure of retail excellence, and the reason technology exists in this space at all.
An interview with Stefano Casarin, CEO at Orderman, added a further dimension, exploring how digital fiscal systems are evolving from compliance requirements into genuine sources of operational insight and competitive advantage.
An Evening at Palazzo Borghese
As the sun set over Florence, guests moved to Palazzo Borghese for the closing dinner, a fitting end to a day spent in conversation. Fifteen editions in, Temera in Florence remains something rare: a gathering where the questions matter as much as the answers, and where the connections formed outlast the event itself.
Thanks to our parent company Beontag, our institutional partner Aura Blockchain Consortium, our digital atelier Stride, and our official partners Accenture, Manhattan, Orderman, Zebra, Cegid, Vianova, Deep, Huawei, and Akeron.
