The information, which goes from the birth of the product to its distribution, is accessible with the highest level of security by the consumer who can, in a phase following the first purchase, decide to “transfer” the ownership of the garment by reselling it in the second hand market and transferring ownership of the used product to the buyer.
An evolutionary step that marks an absolute milestone for McQueen as a pioneer in the adoption of highly innovative solutions.
Side/top: an example of an NFC tag with Blockchain protocol. Found on the swing tag of each garment, it allows interaction of the same with the consumer through the use of a smartphone. Photo credit MCQ