Why Digital Product Passport
The adoption of this tool and, thus, the provision of end-to-end supply chain information guarantee brands the achievement of a new level of transparency, only possible through a structured, conscious and item-level traceability plan.
Having a 1:1 interaction with the product, in addition to giving the PLR information also enables the possibility of:
- ensuring the authenticity of the product by providing the buyer with the certificate of ownership
- ensuring its commitment to sustainability by providing raw material certifications, product environmental impact data and recycling practices
- taking improvement actions on the entire supply chain by promoting circular and sustainable practices
- establighing a 1:1 relationship with the end customer, opening up endless possibilities for marketing activities
- gaining insight into product/customer interaction WW