Stop Greenwashing with solution t!Care powered by Temera
There has been many debates about the fashion industry as the second most polluting sector in the world. The consumer today is aware of the environmental emergency that all the world is experiencing. This makes that he is constantly looking for products with a low environmental impact and rewards companies that invest in sustainability with commitment and perseverance. The culture about sustainable practices, also applied to the fashion and luxury industry, allows the consumer to easily identify brands that make marketing campaigns more oriented towards greenwashing than to certify a concrete commitment to a more aware manufacturing.
Today, the modern customer expects a higher level of transparency towards the production chain and concrete actions to better the environmental impact.
How is the Fashion sector responding to the new needs of the market?
Temera, thanks to technological innovation, get involved and come into play with a decisive factor in striving for transparency, providing the t!Care solution capable of keeping track of data relating to the procurement of raw materials and guaranteeing continuous monitoring.
In this sense, t! Care put traceability and transparency as first steps to set new rules of behavior that aim in increasing awareness. The new way of narrating, will give the opportunity to act both individually and collectively towards a "systematic change in favor of a safer, fairer, clearer world fashion industry" (Sarah Ditty).
REDEFINE YOUR CONCEPT OF TRANSPARENCY
The fashion industry has an impact in the production of pollution that we cannot neglect.
t! Care is the solution that certifies the commitment to a more responsible and sustainable production.
Dal 2009 preferred partner delle aziende Fashion Luxury per le soluzioni IoT.