Temera, a world leader in luxury product traceability, played a crucial role in integrating technology into the My Gommino collection to ensure authenticity and enhance customer interaction.

• NFC Chips: Each pair of My Gommino loafers features an embedded NFC chip in the right sole. By scanning the chip with a smartphone, customers can instantly access the digital passport, verify authenticity, and register ownership.
• Serialization: Temera’s advanced serialization technology uniquely identifies each product, preventing counterfeiting and ensuring its history is verifiable.
• Blockchain Integration: Powered by Aura Blockchain Consortium, the DPP secures all product data, ensuring trust and transparency throughout the product’s lifecycle.

Impact & Benefits

• Enhanced Transparency: Customers gain full visibility into their product’s journey, fostering trust.
• Strengthened Brand Reputation: Tod’s reaffirms its position as a leader in luxury authenticity and traceability.
• Deeper Customer Engagement: Personalized storytelling and digital features create a closer connection between Tod’s and its customers.
• Elevated Retail Experience: The integration of DPP with the Tod’s CRM database ensures an exclusive and seamless in-store journey.